Our CSR Charter sets out our approach and commitments to sustainable development and community support, with a particular focus on investment in local infrastructure.

1. Investment in local infrastructure

NAEST is committed to actively contributing to the development of local infrastructure in every country where we operate. We recognise that solid, modern infrastructure is essential for economic growth, quality of life and sustainable development.

a) Distribution centres and logistics hubs:

We are committed to investing in the construction and modernisation of distribution centres and logistics hubs. These facilities will be designed to the highest standards of energy efficiency and environmental sustainability. We will ensure that these facilities are seamlessly integrated into the local urban fabric, working closely with local authorities and communities to optimise their location and design.

b) Charging stations for electric vehicles:

As part of our commitment to sustainable mobility, we will be investing heavily in the roll-out of networks of electric vehicle charging stations. These stations will be strategically located to encourage the uptake of electric vehicles, both for our fleet and for the general public. We are committed to using state-of-the-art technologies to ensure fast and efficient charging, while minimising the impact on the local electricity grid.

c) Digital infrastructure:

Recognising the crucial importance of connectivity in the modern economy, NAEST is committed to investing in local digital infrastructure. This includes the deployment of advanced communications networks to support our operations, but also to improve overall connectivity in the areas where we operate.

d) Public-private partnerships:

We will actively seek public-private partnerships for infrastructure development. These collaborations will maximise the impact of our investments and ensure that our projects are aligned with local and national development priorities.

2. Corporate Social Responsibility (CSR) and community support

NAEST recognises its role as a responsible player in society and is committed to going beyond its legal obligations to make a positive contribution to sustainable development and the well-being of local communities.

a) Sustainable development initiatives:

We are committed to continually reducing our carbon footprint across all our operations. This includes adopting clean technologies, optimising our logistics processes and transitioning to a fleet of fully electric or low emission vehicles. We will implement waste management and recycling programmes at all our sites, working with local partners to promote the circular economy. We will actively support local environmental conservation and biodiversity initiatives, participating in reforestation projects and protecting local ecosystems.

b) Support for education and training:

NAEST is committed to establishing partnerships with local educational institutions to offer training programmes and internships in the fields of logistics, technology and sustainable development. We will set up mentoring programmes for young local entrepreneurs, sharing our expertise and providing support for the development of innovative start-ups in the field of sustainable mobility.

c) Community involvement:

We will establish community advisory boards in each region where we operate to ensure an open and ongoing dialogue with local stakeholders. NAEST is committed to devoting a percentage of its local profits to community projects, chosen in consultation with local leaders and employees. We will encourage and support employee volunteering in local community initiatives.

d) Health and well-being:

We will invest in health and well-being programmes for our employees and their families, with an emphasis on prevention and psychological support. NAEST will support local public health initiatives, particularly in the areas of road safety and air quality.

e) Diversity and inclusion:

We are committed to promoting diversity and inclusion in our local workforce, reflecting the richness of the communities in which we operate. We will put in place specific training and development programmes to support the career progression of under-represented groups.

f) Transparency and reporting:

NAEST is committed to publishing a detailed annual report on its CSR activities in each country, using internationally recognised sustainability reporting standards.

We will put in place feedback and complaints mechanisms accessible to all local stakeholders to ensure open and transparent communication.

Our processes, achievements and expenditure will be accessible to all our customers, staff, partners and investors via blockchain, ensuring transparency and trust within our community.

3. Budget allocated to implementing our CSR Charter

For NAEST’s CSR approach to have a real impact, it will be wise for NAEST to dedicate a significant percentage of its revenue to these initiatives.

From the very start of its activities, NAEST will commit to consulting specialized firms and advisors in order to establish the calculation methods for implementing this CSR strategy, particularly regarding investment in local infrastructure and community support.

Here are the reasons justifying the choice of a significant percentage:

• Meaningful impact: This level of investment would enable the execution of large-scale projects with a real and measurable impact on local communities and the environment.
• Credibility of commitment: Such a percentage would demonstrate NAEST’s genuine commitment, going beyond a mere public relations exercise.
• Balance between profit and responsibility: This level of investment would help maintain a balance between the company’s profitability and its social responsibility.
• Return on investment: According to the studies mentioned, companies engaged in CSR can experience an average improvement of around 13% in their economic performance. Thus, this investment could potentially become self-financing in the long term.
• Attractiveness to investors: A strong commitment to CSR can attract investors who are looking for sustainable and responsible companies.
• Competitive advantage: This commitment could set NAEST apart from its competitors and enhance its brand image among consumers, nearly half of whom are willing to pay more for a responsible brand.
• Flexibility: This percentage could be adjusted depending on the company’s performance and the specific needs of each local market.

It is important to note that this percentage should be considered as a minimum, with the possibility of increasing the investment if results are positive and the company has the capacity to do so. In addition, NAEST must ensure that it measures and communicates effectively about the impact of these investments in order to maximize the reputational and overall performance benefits for the company.

In conclusion, our CSR Charter represents NAEST’s strong commitment to responsible and sustainable development in all the countries where we operate. We recognize that our long-term success is intrinsically linked to the well-being of the communities we serve and the health of the environment in which we operate.

By investing in local infrastructure and actively engaging in sustainable development and community support initiatives, we aim to create shared value that benefits all our stakeholders.

Our Charter, recorded on the blockchain for greater transparency and trust, will be regularly reviewed and updated to reflect the evolution of our commitments and the changing needs of the communities we serve.